3 INNOVATIVE WAYS TO UTILISE SOCIAL MEDIA FOR YOUR BUSINESS
In today’s business landscape, social media is an important tool for connecting with audiences, building brand awareness, and driving growth. It offers opportunities for businesses to engage directly with customers, gather insights, and promote products and services.
Social media lets businesses connect with their audience, build community, and stay competitive. Using the below strategies can boost your online presence, engage your audience better, and drive growth.
1. Share Member Success Stories
Showcase your clients or members on your social media. Share their journeys and achievements, to build credibility and inspire other potential clients. If possible, get existing members to creative video testimonials about their positive experiences. Share these videos across your social media channels to add authenticity and humanise your brand.
2. Utilise Stories and Reels
Create Instagram Stories and Reels to share quick, engaging content such as tips, behind-the-scenes looks, and updates. These formats are highly engaging and can increase your reach. The great thing about Stories, in particular, is that they don’t have to be polished. They can offer a casual, behind-the-scenes look at your business. When posting Stories, use interactive features like polls, quizzes, and question stickers to engage your audience and increase views.
3. Post Consistently
Regular posting keeps your audience engaged and maintains your online presence. Aim for a minimum of twice a week to stay active and relevant. Avoid long gaps between posts, as consistency is key to keeping your followers interested and building a loyal community. Remember, the more you post, the stronger your social media presence will become.