Liquid Skillz at Lake Ashmore is a new family run water sports venue in the heart of Cambridgeshire. They offer packages for wakeboarding, paddle boarding and swimming. Visitors can also take a picturesque woodland walk around the lake or relax in the onsite café.
Prior to using Sports Booker, Lake Ashmore did not have an online booking system. They were using a manual process which the business had outgrown and become unmanageable.
Lake Ashmore required a solution that would streamline the booking process and allow customers to book and pay online.
Sports Booker designed an online booking system with several key features:
Online booking and payments: Bookings can be managed all from one screen. Customers can view live availability
and pay securely online before arrival.
Waiver forms: Waiver forms collected and managed through the booking system.
Packages: The option to bulk buy multiple activity sessions at a reduced rate.
Sales and marketing: Integration with Mailchimp to send personalised sales and marketing campaigns.
Sophie, Owner of Lake Ashmore explains: ‘We wanted customers to be able to view available time slots without having to ring or email. We also wanted to create a database in which we could reach customers at the touch of button which is ideal and necessary for marketing our business. The calendar view is very easy to navigate which is ideal for new staff members to be involved with taking bookings.’
Why did Lake Ashmore choose Sports Booker for their online booking system?
‘We chose Sports Booker as we believe they were the best option for our company. We read all the previous reviews and felt Sports Booker could deliver in everything we needed to help our business grow. We found the install process very easy and the support we receive on a day to day basis is great. Sports Booker has the scope to meet our needs as we develop our business and we are very happy that they will assist with all our requirements.’
The installation of Sports Booker software has fulfilled Lake Ashmore’s requirements. They now have a simple way for customers to book and pay for activities directly on their website.
Sports Booker has also developed a built-in waiver system that provides customers with a unique booking reference to complete a waiver form online before arrival.
Customers can purchase set activity packages online. They can choose from a variety of activities, sessions types and valid days and complete the payment online.
Using the built-in sales and marketing tools Lake Ashmore have been able to target individuals and groups directly from their Sports Booker website.